mcginnismckenzie7 posted an update 7 months ago
Online Identity Verification technologies help employers navigate some of the more subtle operational obstacles that the CO VID-19 Pandemic created. For instance, many apartment managers required means to lessen interaction between staff and tenants. The ability to validate a prospective tenant’s identity without having to physically meet them at the office added an additional layer of security for both renters and staff without forcing a company to turn down any prospective customers…
In one case, a potential client sent in a photo of himself via FaceTime. Using facial recognition software, the company was able to match the image to a real person using the photo that the user submitted. Naturally, not everyone on the planet is going to upload their face for the world to see on Facebook. Nevertheless, the company was able to confirm the identity of the user by referencing the photo in their online identity verification system and serving them up as a registered user in their system. The positive results of this story serve as a good example of how an online facial recognition application can be used to validate identities in an environment where verifying takes place.
The same story played itself out at a London hotel, but instead of a potential renter posting his or her picture, it was the hotel staff that did. A hacker posted a fake photo of a woman that was taken inside the office, but the identity verification site matched the photo to a current employee. A user identified as “hacker” then tried to gain access to the man’s personal laptop, but he was stopped short when the system recognized him as the person pictured in the online identity verification video. As a result, the hacker was temporarily barred from the property.
However, marketing ‘s not just hotels and businesses that use online facial recognition to keep criminals away. Earlier this month, two teenage girls were lured into the Dark Web by an online stalker. Once they were offline, the girls went on a shopping spree, but once they logged off, the creep turned against them and managed to flee with their money. A quick check of the IP address revealed that the girls were being targeted by a member of a so-called international terrorists. The two girls were found to have been communicating with each other through a messaging service which is vulnerable to a cyber stalker with control of a router. This crime is one of several examples of why it is important for online users to think twice about whom they associate with on the dark web.
While facial recognition and online identity verification are both useful for keeping individuals safe, they can also work against each other. Employers who want to verify the educational and employment history of potential employees should consider using docuSign as an online verification tool. DocuSign is a web-based application that verifies a person’s digital signature. It works much like SSL (Secure Socket Layer), the encryption that is used to protect the details of sensitive websites like PayPal. While no browser needs to be upgraded to take advantage of docuSign’s capabilities, older versions will still accept login from docuSign-protected documents that reference the URL before logging in.
Companies like Verizon are taking the stance that there is no room for optional authentication methods in online applications. “If marketing can’t have guaranteed identity proofing, then you really don’t care about the safety of your customers or employees, do you? If you don’t want to take the chance, then don’t add these additional protections,” says Verizon corporate communications director LaurenETA. marketing has also developed an application called Zim, or zipper integration, which adds verification methods to Facebook and other social media networks without requiring a separate login for each service.
Another group trying to make identity verification processes simpler is the Electronic Transactions Association. ETAs promotes the use of signed electronic documents as a security precaution for online transactions, and the association recommends the adoption of digital signature as an authentication mechanism in order to reduce identity theft risk. The association also wants to see more transparent online applications, with a view toward greater accountability.
On one hand, these groups argue that online forms need to take the place of traditional forms because there is nothing that shows a user’s true identity more than a user’s fingerprint. However, on the other hand, they also acknowledge that biometrics provide a more secure alternative to passwords, security codes, and other traditional forms of identification. There are still some ways to reduce identity verification methods to make them more foolproof, such as using multiple factors of authentication when signing up for services, and using biometric-based verification more frequently in online transactions. However, marketing to simplify id-verification procedures seems to be moving in the wrong direction, towards a situation where people can be charged for activities they did not perform. This would make online shopping more difficult but also could put the reliability of online banking in jeopardy.